Conference Agenda

Wednesday, April 10, 2019



10am

Conference Check-in

Beat the crowd! Stop by early to pick up your name badge. Lunch is on your own, but we'll have a few treats on hand. This is also a great time to say hello to our partners.

12 noon

Tony Mancini and Erika Taylor: Welcome & Overview

Be in your seat and ready to be impressed. The program officially kicks off with an enthusiastic "Hello" from Tony Mancini, principal of SGC Horizon, publisher of Professional Remodeler Magazine.

Erika Taylor, Director of Content at SGC Horizon will present an overview of your day and will join Tony in hosting you throughout the conference.

Identity: How to Really Stand Out from the Crowd Do You Ever Feel Like "The Best Kept Secret?"

Rich Harshaw, CEO, Level 10 Contractor

Do customers rave about you, yet you struggle to convert new prospects? Are you constantly wondering why your marketing results aren't where you'd like them to be?

Simple: Lots of platitudes, and no discernible identity. There's a good chance platitudes are murdering your marketing right now, and you don't even know it. You're saying things that you think are profound and different, but in reality, they simply are not. In this session, you'll see examples of advertising without an identity… then, by contrast, examples of websites that are brimming with identity. Once you learn the difference you can use a strong identity to grow your business.

Work Your Campaigns Proactively, Not Reactively

Marci Katz, VP Marketing/Business Development, NEWPRO

Many of us allocate a marketing budget, and review results post-month. So how do you ensure your lead gen campaigns are working "in the month" and not when it's too late to do anything about it? Do you just take the loss and hope for better results next month? Marci will share strategies to get your campaign to work for you in real time by proper communication with lead providers. This will achieve in-the-month results that can not only save a source, but grow a source into a winner.

Customize Your Conference - Gain Valuable Insights From Industry Experts

You have options! The breakout sessions are short, so find a seat quickly. Can't decide which one you want to attend? That's OK because you'll have another opportunity tomorrow. These breakouts feature industry leaders who are experts in their topics.

Take A Break

Everyone needs a break and some refreshments. But don't squander valuable time. Please take this time to visit with our partners, grab a quick snack and hurry back for a chance to win one of our valuable door prizes.

Take control of your TV media!

Kyle Matherne, Marketing Manager, West Shore Home

Learn how West Shore Home took ownership of their TV media and nearly doubled their marketing in 2018. From creating a unified brand message to building an internal agency, West Shore Home transformed television into the keystone of the marketing and lead generation efforts catapulting them into record-breaking sales months. Learn how West Shore Home built a media team that saved them money, gave them better data on their marketing performance, and gave them the flexibility to continue innovating their tv strategy.

5:30pm

2nd Annual Pub Quiz and Networking Night

This is the way to end the day and to sort the pros from the trivia amateurs! Grab some friends, give yourselves a ridiculous team name, and put your wits to the test. Yes, it's the Pub Quiz. Back by popular demand! Enjoy food, beverage, quizzes, prizes and lots of not-so-serious fun!

Thursday, April 11, 2019



7:30am

Continental Breakfast

Get fueled up for another great day! Join us for coffee and a continental breakfast as we start our conversations for the day.

8am

Tony Mancini and Erika Taylor

Tony and Erika will get things started with a recap of yesterday and an overview of things to come. Don't miss a single minute!

More, Better Leads Online

Bruce Porter, CEO, SWAT Marketing Solutions

This fast-paced presentation will discuss how to setup your website for optimal user experience, how to grow traffic, setup better lead capture, and what to do with the leads once you get them. Using real-life examples of great home improvement websites that capture more leads, and contrasting them with ineffective ones, Porter will give you the tools to grow your business today.

Media Secrets for Home Improvement Companies

Amy Rahn, Marketing Director, NewSouth Window Solutions

What ad agencies and broadcast companies don't want you to know.

You are in a competitive marketplace and have made a commitment to take your company to the next level in 2019. With the countless advertising opportunities available, how do you know which direction to go in? How do you ensure you get your money's worth? How do you even approach taking the steps to make your business stand out from the crowd? From the message to the medium, Amy will help guide you through the media maze and give you money-saving pointers as you build campaigns that move the needle for your business.

Customize Your Conference - Gain Valuable Insights From Industry Experts

You still have options! The breakout sessions are short, so find a seat quickly. These breakouts feature industry leaders who are experts in their topics. This is your last chance to get your questions answered in a personal setting. Don't miss out!

Take A Break and Make a New Friend

Everyone needs a break and some refreshments. But don't squander valuable time. Please take this time to visit with our partners, grab a quick snack and hurry back for a chance to win one of our valuable door prizes.

Marketing 101: Fundamentals to Grow Your Business

Brian Brock, Marketing Manager, Hullco

Generating leads is simply about getting enough inquiries to convert to sales and meet your revenue goals. You do NOT have to deploy a canvass team or hire telemarketers. In fact, today's consumer is blocking unwanted calls and they rarely answer the door. Learn simple, basic marketing tactics to create in bound leads and convert those leads.

Company Ambassador and Previous Customer Campaigns

Robert Quillen, Owner, Quillen Bros. Windows, Window University and Quillen & Associates

Have your pen and paper ready. Your head will spin with the information you receive in this takeaway-filled half-hour. Robert Quillen has perfected low-cost, high-yield marketing systems for his company. The Company Ambassador program works. Every time. With one talented and dedicated employee, they will gross $1.2 to $1.3 million in 2019 — the program's first full year. The sales team has a vested interest with plenty of enthusiasm in the Previous Customer Campaign. With genius ideas that bring high returns, Bob has developed strategies that you can take home and implement tomorrow. As he speaks, you will say to yourself, "I can do that!" And you can!

AND WE'RE OFF!

Don't leave with "just one thing" from all the presentations and discussions you've experiences. Take many things with you. Think of the ones you can use immediately! Start them today!