Extreme Lead Generation

2020 EXTREME LEAD GENERATION AGENDA

This year's program features hands-on business workshops with one-on-one expert content customized for your business

Wednesday / April 15


8am

BREAKFAST

Coffee and light breakfast – followed by more coffee.

9am

WELCOME REMARKS

Welcome, preview of the day, introduction of sponsors.

9:30am

Strategizing Your Marketing Spend

By B.J. Werzyn, Owner, West Shore Home

Understanding how to plan and adjust your marketing budget is critically important for success. BJ Werzyn will share what he calls a PDCA cycle: Plan (budget); Do (execute); Check (regular meeting rhythm); Act (adjust when/where necessary). West Shore stays nimble by moving dollars around to push leads where they are needed. Here, he will reveal the secret to maximizing your reach with a combination of legacy media, digital, and social media campaigns.

10am

BREAK

Need a break? We gotcha covered.

Take this time for refreshments and great conversation with our strategic partners! Remember to have your game card validated at each table.

10:30am

Drive Leads Through Onsite Display Events

By Delphin Thebaud, VP, Sales and Marketing, Gutter Helmet

Fifteen percent of Gutter Helmet's 30,000 leads are derived from onsite display events. Over the past few years, the company shifted its strategic focus away from large-scale, traditional home shows to smaller, unique onsite events. Here, Thebaud will share how his team set up its 2.0 event strategy, including finding new opportunities, growing lead generation, reducing costs, and spurring growth in an offline marketing source. Gutter Helmet has seen significant success with this grass roots approach in a variety of venues including farmers markets, retail stores, theaters, local attractions and even local high school events.

11:00am

WORKSHOP

Drive more sales with this hands-on business workshop!

Peer-to-peer moderated by in-house and/or by industry experts. Topics such as, Challenges faced in your business and how they have been faced by others; Brand/mission statements discussion and How to make money on social media; and many more will be discussed.

12:30pm

LUNCH ON YOUR OWN

Locate some nearby famous Texas BBQ or food that is suited to your taste.

2pm

Maximizing Paid Leads

By Adam Shampaine, CEO, Homefix Custom Remodeling

Customers are turning to the internet to research and choose contractors now more than ever before, and it is imperative for home remodeling companies to diversify their lead generation campaigns to stay relevant and continue growing. Paid Online Lead Generation has become an integral part of most successful mid-sized and large home remodeling companies, but few know how to analyze and maximize Paid Leads, or properly vet and monitor Lead Generation Vendors. When running a digital strategy, it is easy to spend hundreds of thousands of dollars with no discernable return on your investment. Join CEO Adam Shampaine as he discusses the HCR's success, and the steps he took to grow HCR's Paid Internet Lead Program from nothing, to providing upwards of 15% to 20% of its annual gross revenue.

2:30pm

CUSTOMIZE YOUR CONFERENCE

Dynamic breakouts with our strategic partners.

3pm

BREAK

Grab a snack and chat with our amazing Extreme Lead Gen Partners.

3:30pm

YELP

4pm

Lower Lead Costs with A Method that Works

By Megan McGuire, Director of Sales and Marketing, All Weather Seal

The average lead cost continues to rise year after year in our industry. The question then becomes, how can we bring our total lead cost spend down? In this presentation, McGuire will reveal her unique way to lower CPL by re-marketing through simple calling campaigns that really work, with as low as a 2% fully loaded lead cost.  Both large and small companies will learn valuable tips as Megan explains practical steps to begin these calling campaigns right away. You don't need any fancy auto-dialers or a large facility to make this work for your business.

4:30pm

SPEAKER Q&A

Got a question for one of our speakers? We will reassemble our presenters to answer your questions. Write your questions and keep them short and to the point!

6pm

PUB QUIZ

Please join us at The Cedar Door Patio & Grill which is just an 8-minute walk from the Hilton. Bring your trivia knowledge. Let's put our heads together while we enjoy conversation, food, beverage and prizes. May the best team win!

 

Thursday / April 16


8:30am

BREAKFAST

Coffee and more coffee along with breakfast snacks.

9:15am

WELCOME BACK TO EXTREME LEAD GEN — DAY TWO

Recap from yesterday and remarks from attendees.

9:30am

The Playbook to Understand Your Clients (And What We Found)

By Ricky Deakyne, National Marketing Manager, DreamMaker Bath & Kitchen

Many companies today are leveraging some or a lot of client data, but are they missing it? It meaning - what their clients really care about, what their buyer journeys are and their why's to engage and buy. In Ricky's talk, he is going to give you the research playbook he used to understand his clients all across the US, present a few key findings and share how you can use this same playbook to give your business a competitive advantage to create delightful client experiences.

10am

CUSTOMIZE YOUR CONFERENCE

Dynamic breakouts with our strategic partners.

10:30am

BREAK

Along with a quick snack and more coffee this is a great networking opportunity!

11am

Smart Strategies in Radio Advertising

By Rick Wuest, President & CEO, Thompson Creek Window Company and George Schaub, Director of Marketing

When used correctly, radio advertising can become a key part of any company's marketing plan. This fast-paced presentation will tell you how to hire a trusted on-air personality to deliver your message, negotiate fees, handle endorsements, and incorporate radio into your online and social media messaging.

11:45am

THANK YOU FOR COMING!

You will receive a survey regarding this conference in a few days. Your feedback is important to us as we begin to plan to 2021.