Extreme Lead Generation, November 12-13, 2020, Austin, TX


Ricky Deakyne
National Marketing Manager, DreamMaker Bath and Kitchen

Ricky's core marketing competency is discovering truths about DreamMaker's clients to deliver memorable experiences through each stage of the funnel. He leads DreamMaker Bath & Kitchen's marketing team, focusing on establishing greater brand resonance using qualitative and quantitative data and national marketing programs.

Cassi Hallam
VP of Marketing, System Pavers

Cassi Hallam is the VP of Marketing for System Pavers, the #1 Outdoor Remodeling Company in the US. Before joining System Pavers, she was the Director of Marketing for Jacuzzi Group Worldwide, and earned her MBA from the Tuck School at Dartmouth. She is no stranger to Home Improvement and its unique challenges, as she began her career in this industry over 15 years ago. Cassi and her team are experts at strategically utilizing brand and digital marketing to deliver the leads that support their sales team and overall business while never losing focus on efficiency, creativity, or profitability.

Megan McGuire
Director of Sales and Marketing, All Weather Seal

Megan McGuire is the Director of Sales and Marketing at All Weather Seal of West Michigan which has grown from 1.7 million in 2010 to 13 million in projected business for 2020. She currently leads a team of marketing managers as well as an 11-person sales team. McGuire success led her to get into consulting, and in 2019 she joined the Tony Hoty Training and Consulting Team. She now mentors and trains many home improvement businesses in how to grow their lead generation efforts as well as recruiting and training effective leaders. With a passion for helping others understand the psychology behind marketing and sales, McGuire teaches a skillset of business professionals can take anywhere they may go in life.

George Schaub
Director of Marketing, Thompson Creek Window Company

George Schaub came to the home improvement industry in 2005, as Director of Marketing for Thompson Creek Window Company.  Since that time, he increased the prominence of the company and imprinted the Thompson Creek "Home Sweet Home" jingle on the minds of millions of Mid-Atlantic homeowners.  He helped to develop a marketing strategy to grow revenues from $12 million to $86 million.  Schaub holds B.S. in Business Management from Penn State University. He lives in Annapolis, MD and in his downtime can be found at local hockey rinks cheering on his two teenage sons.

Adam Shampaine
CEO, Homefix Custom Remodeling

Shampaine came to Homefix Custom Remodeling in 2005 after completing five years on Capitol Hill with the House Committee on Science, Subcommittee on Environment Technology and Standards. He graduated from St. Mary's College of Maryland in 2001 with a Degree in Economics. Shampaine started at HCR in the sales department. He quickly rose through the organization and served as the operations manager in New Jersey and then Virginia where he honed his business philosophy: focus on customer experience as the foundation for growth. In 2014 he was named the CEO of HCR to unify the company under this ideology, ensuring that HCR remains a customer service company first and foremost. Adam now ranks number 40 out of 50 on the 2019 list of Glassdoor's Top CEOs, US SMB list with a 97% approval rating from his employees.

Delphin Thebaud
VP, Sales and Marketing, Gutter Helmet

Del Thebaud is the VP of Sales and Marketing for the largest Gutter Helmet dealer in the U.S, serving customers in 13 states plus the District of Columbia. In 2018, Gutter Helmet generated revenues of more than $37 million through a multi-pronged lead gen and in-house selling system. Prior to joining the Gutter Helmet network and the family owned business, Thebaud held positions in PR/corporate communications and also served as lead project manager for Captico, a start-up digital marketing firm focusing on driving lead generation solutions for clients in the B2C space including home improvement companies. The company has been recognized in the past by Inc. 5000 as one of America's Fastest Growing Private companies. Thebaud holds a B.S degree in Electronic Media from Towson University.

BJ Werzyn
Owner, West Shore Home

BJ Werzyn is the owner of industry powerhouse West Shore Home with 13 locations in six states. Founded in 2006, West Shore is projecting revenues of $350 million in 2020. Part of the company's success is through organic growth—more than 35% year-over-year. Another engine behind West Shore's meteoric rise is the purchase of other home improvement firms, with three new acquisitions in 2019 alone. West Shore sells and installs windows, doors, and bathroom updates, focusing on straightforward projects that can be completed quickly. This allows for tighter job costing and the ability to reinvest more of the profits back into marketing. Werzyn holds a B.S. from Penn State University.

Rick Wuest
President & CEO, Thompson Creek Window Company

Rick Wuest is President and CEO of Thompson Creek Window Company in Lanham, (Lan-am) Maryland. Rick's family opened a small - window manufacturing company -named, Mid-Lantic Corp. in Annapolis, MD in 1980. They manufactured energy efficient windows selling to contractors and builders. Rick's first job was sweeping the factory floor after school. In 1997, the company relocated from Annapolis to Kent Island, Maryland. In 2001, Rick became President and CEO and changed the company name to Thompson Creek Window Company with a new business model structured to manufacture and sell directly to homeowners. Thompson Creek has won numerous awards for the quality products they manufacture and services which they provide. Rick has been personally recognized with many leadership awards including Ernst & Young entrepreneur of the year. In 2018 Washington Post recognized Rick as the Top CEO of Mid-sized companies in the DC area. In 2011, during the great recession, President of the United States Barak Obama visited Thompson Creek Window Co. In the live event, televised nationally President of the United States recognized Thompson Creek for growth and job creation in a time of economic uncertainty. Under Rick's leadership, The Thompson Creek Companies have grown from annual revenues of less than 1 million per year to over 100 million.


Erika Taylor
Director of Content, ProRemodeler

Erika Taylor believes that the cornerstone of a great media brand lies in its ability to form community. She's passionate about bringing together the brightest minds in remodeling, engaging them as writers, speakers, and influencers for ProRemodeler's audience. Prior to her tenure with SGC Horizon, Erika served for 14 years as editorial director for Hanley Wood's pool group. She's also been a contributor for the Los Angeles Times, and a field manager for RAND, a world renowned think tank.

Joy Kilgore
President/Founder, EBA PRIME and Lean Remodeling

Joy Kilgore, President/Founder of EBA PRIME and Lean Remodeling, is a John Maxwell certified speaker and professional coach who has built a career of collaborating with business owners. From start-up businesses to organizations focused on steady growth, to those adding multiple locations, Joy has partnered with owners, top-level executives and boards of directors to find innovative ways of delivering a fresh and optimistic approach to creating excellence.