AGENDA AT A GLANCE

Get Connected Lounge

This is new! Stop by the networking lounge to chat with ProRemodeler staff, old friends, meet new friends and talk with our partners. Bring your coffee and a snack.

PARTNER EXHIBITS OPEN

The new wave of partners exhibits! We have an online Partner Hall. This area of the conference is active with booths staffed by partner representatives to answer your questions and discuss your business. Discover new products and ways to implement building materials, technology, finance tools and services that are available to you.

Live Connected Kick Off! (A Live Online Event)

Hear about all the exciting content, business workshops and fun activities we have in store. Meet our staff, partners and keynote speaker.

KEYNOTE

Strategize Your Marketing Spend

B.J. Werzyn, Owner @West Shore Home

• Do you have a clear understanding of how critical your marketing budget is for the success of your company?
• Is your plan fluid enough to allow for quick adjustments?
• How do you develop the most effective blend of lead gen channels?

BJ will share his successful PDCA plan to maximize your reach by combining your strategy for the greatest success.

This presentation will be followed by an audience Q&A.

Break

Take a quick break and visit the Expo Hall, but hurry back for your small group discussion.

Small Group Discussions

Choose the topic that interests you most. These fast-paced, facilitated, peer-to-peer breakout discussions will give you the opportunity to ask questions, learn best practices, and share your ideas with non-competing firms.

Can't decide on just one? Don't worry. These great topics suggested by your peers as well as others will be repeated on days two and three.

Marketing

• Gaining Leads Through Social Media / Bridget Cramer
• How to Build Your Brand / Brian Gottlieb
• Holding Special Sales / James McClister

Advertising

• Techniques for Video Marketing / Erika Taylor

Strategy-based

• Strategizing the Focus of Your Ads / Mike Claudio
• How Do You Know How Well Your Website is Doing? / Diane Hatfield
• The Customer's Journey Through Your Company / Joy Kilgore
• Know Your Numbers: Which KPIs Do You Use? / Grant Farnsworth
• Self-Generated Leads / Mark Richardson

EXHIBIT HALL OPEN

Please take this time to virtually stroll around the exhibits prepared by our partners. Make new friends and gain points for your visit. Meet with partner representatives who will answer your questions and discuss your business. Discover new products and ways to implement building materials, technology, finance tools and services that are available to you.

FUN AND GAMES TIME

After a day of intense and informative content, let's take a short break and have some fun. Relax to the invigorating sound of our featured brass band. How's your competitive spirit? You'll love this fast-paced interactive trivia game. Bring your favorite beverage and maybe a snack. (For those on Pacific Time, remember: It's 5:00 somewhere!) Winners will receive prizes.

Have a wonderful evening!

We'll see you tomorrow at 11:00 AM Eastern.

Get Connected Lounge

Now that you have made new friends, and said hello to some old ones, drop by to continue those informal conversations with Pro Remodeler staff, industry colleagues and our partners!

EXHIBIT HALL OPEN

Welcome back to Partner Hall. Please visit the partners you missed yesterday. This area of the conference is active with booths staffed by partner representatives to answer your questions and discuss your business. Discover new products and ways to implement building materials, technology, finance tools and services that are available to you.

Kick off Day Two of Live Connect (A Live Online Event)

Join us as we start today's agenda with a bang. You'll love today's keynote speaker with insights you won't get anywhere else. If you would like a glimpse into the future – post pandemic, get ready to take a peek into what you can expect!.

KEYNOTE

Will Your Priorities Change?
New and Not New: A Framework for Post-Pandemic Priorities

Dr. J. Walker Smith, Chief Knowledge Officer, Brand & Marketing @Kantar

• What will be different after the pandemic?
• What do those changes mean for brands and product categories?
• How will home improvement change?
• What are the opportunities for company owners?

Dr. Walker will present insights into what is in store for our industry, our methods and our customers.

Small Group Discussions

Choose your topic. Some from yesterday are repeated here in case you missed them.

Marketing

• Gaining Leads Through Social Media / Bridget Cramer
• How to Build Your Brand / Mike Claudio
• Holding Special Sales / James McClister

Advertising

• Techniques for Video Marketing / Erika Taylor
• Strategizing the Focus of Your Ads / Drew Barto

Strategy-based

• Looking at CPL and How It Affects your Market Spend / George Schaub
• The Customer's Journey Through Your Company / Vince Nardo
• Know Your Numbers: Which KPIs Do You Use? / Grant Farnsworth
• How to Create A Marketing Budget / Brian Gottlieb

EXHIBIT HALL OPEN

Welcome back to the Exhibit Hall. Please visit the partners you have not spoken with. This area of the conference is active with booths staffed by partner representatives to answer your questions and discuss your business. Discover new products and ways to implement building materials, technology, finance tools and services that are available to you.

Using Social for Positive ROI and Lead Generation

Cassi Hallam, VP of Marketing @System Pavers

This conversation includes the latest insights on different types of Social, main areas that are essential to your business and three things you can do (or delegate) today that will positively impact your Marketing ROI.

This presentation will be followed by an audience Q&A.

Let's take quick break

Please stop by our great partners, introduce yourself, thank them for the conference and get acquainted.

Smart Strategies in Radio Advertising

Rick Wuest, President /CEO and George Schaub, Director of Marketing @Thompson Creek Window Company

When used correctly, radio advertising can become a key part of any company's marketing plan. This fast-paced presentation will tell you how to hire a trusted on-air personality to deliver your message, negotiate fees, handle endorsements, and incorporate radio into your online and social media messaging.

Don't use radio ads? This presentation will have tips and ideas you can apply to other marketing media.

This presentation will be followed by Q&A.

FUN AND GAMES TIME

Horse Racing — Virtual Edition. Pull up a seat and grab your boots and betting intuition. Join the fun with virtual horse racing at its finest! Place your bets, cheer your horse on and watch the winnings roll in.

HAVE A WONDERFUL EVENING!

We'll see you tomorrow at 11:00 AM Eastern.

Get Connected Lounge

Now is the right time to catch up with our Pro Remodeler staff, meet more people and speak with our partners!

PARTNER EXHIBITS OPEN

Welcome back to Partner Hall. Please visit the partners you missed the first two days or follow up on a great conversation. This area of the conference is active with booths staffed by partner representatives to answer your questions and discuss your business. Discover new products and ways to implement building materials, technology, finance tools and services that are available to you.

Kick off Day Three of Live Connect (A Live Online Event)

Join us in a high-energy start to today's agenda. We have packed Day Three with content and opportunities to pursue your interests.

KEYNOTE

Leadership Is a Daily Task

Mike Claudio, Owner @WinRate Consulting; Host, Big Stud Sales Podcast

• Do you wait for the best or do you hire out of necessity?
• How do you challenge your people to bring out their best performance?
• Are you spending your marketing dollars for under-performance?
• Have you established performance standards for accountability?

Mike brings the answers to hiring, coaching, training and making the tough decisions.

This presentation will be followed by an audience Q&A.

Small Group Discussions

This is your final chance to join industry colleagues for relevant and actionable discussions. These facilitated peer-to-peer breakouts will give you the opportunity to ask questions and gain pertinent information on the topic of your choice. Come prepared to listen and share.

Check out these great topics suggested by your peers:

Marketing

• Gaining Leads Through Social Media / Bridget Cramer
• How to Differentiate Your Company / Brian Gottlieb
• How Do You Know How Well Your Website is Doing? / Diane Hatfield
• Holding Special Sales / James McClister

Advertising

• Techniques for Video Marketing / Amy Rahn
• Strategizing the Focus of Your Ads / Drew Barto
• Creating Authenticity in Your Marketing / Abby Binder

Strategy-based

• The Customer's Journey Through Your Company / Joy Kilgore
• How to Create A Marketing Budget / Dawn Dewey

EXHIBIT HALL

Stop by and engage with our partners. Like everyone, they have updated and adapted their products to give you the latest innovation and technology.

Maximizing Paid Leads

Adam Shampaine, CEO @Homefix Custom Remodeling

Customers are turning to the internet to research and choose contractors now more than ever before, and it is imperative for home remodeling companies to diversify their lead generation campaigns to stay relevant and continue growing. Paid Online Lead Generation has become an integral part of most successful mid-sized and large home remodeling companies, but few know how to analyze and maximize Paid Leads, or properly vet and monitor Lead Generation Vendors. When running a digital strategy, it is easy to spend hundreds of thousands of dollars with no discernable return on your investment. Join CEO Adam Shampaine as he discusses the HCR's success, and the steps he took to grow HCR's Paid Internet Lead Program from nothing, to providing upwards of 15% to 20% of its annual gross revenue.

The Playbook to Understand Your Clients (And What We Found)

Ricky Deakyne, National Marketing Manager @DreamMaker Bath & Kitchen

Many companies today are leveraging some or a lot of client data, but are they missing it? It meaning — what their clients really care about, what their buyer journeys are and their why's to engage and buy. In Ricky's talk, he is going to give you the research playbook he used to understand his clients all across the US, present a few key findings and share how you can use this same playbook to give your business a competitive advantage to create delightful client experiences.

We're Almost there! Extreme Lead Gen Wrap Up

Stick around for a couple more minutes for the final prize drawings. These are the biggest prizes of the event and you must be present to win.

Thank you for joining us

Our Live Online Extreme Lead Gen has been a great journey to explore ways to share great content, interactive discussions and entertainment to bring us together. Thank you for attending and participating in this conference.