AGENDA AT A GLANCE

(All times are stated in Eastern Time Zone)

Stop by and visit our Partners of ELG. Their booths will be staffed with representatives to answer your questions and discuss your business. Discover new products and ways to implement building materials, technology, finance tools and services that are available to you.

Plan for Explosive Growth
Keynote: Joe Altieri, Inventor & CEO, FlexScreen
Several years ago, Joe decided to significantly pivot his business model to emphasize digital marketing and reimagine his brand. The results have led to an appearance (and deal with Lori Greiner) on Shark Tank, making the 2021 Inc. 5000 list of fastest-growing companies in the nation, and a lucrative partnership with Global 500 giant Saint Gobain – the world leader in technical textiles. Joe will present the strategies and "outside-the-box" thinking that led to his company's explosive growth and how you can apply the same principles to any business model.

Choose the topic that interests you the most! Industry leaders and experts will lead these invaluable topics.

The New Marketing Process
Presenter: Paul Varghese - VP of Member Success, Association of Professional Builders
How To Get More Leads Without Filling Up Your Database With Time-Wasters

Increasing Your Sales through Finance Marketing
Presenter: Jeff Masser, Sales Development Consultant, Wells Fargo
In today’s ever-changing retail landscape, it is important to continue building your tool set to meet the evolving demands of customers. One of those tools is the ability to offer financing to your customers.

Strategies for Facebook and Instagram Campaigns
Presenter: Cassi Hallam, Chief Marketing Officer, System Pavers
How much should you spend on social media marketing? What is a good ROI? Learn the answers in this roundtable.

Evaluating Leads
Presenters: Tav Laskauskas, Marketing, Brand 3 and Emma Marzullo, Social Media, Brand 3
All leads are not equal. Learn methods for ranking prospects and how to process each one.

I'm Smaller, How Do I Compete?
Presenters: Abby Binder, CEO, Abby Windows & Exteriors and Mandy Sandstrom, Director, Sales & Marketing, Abby Windows & Exteriors
Large Home improvement companies are getting larger. How can a smaller replacement contractor compete?

Do You Have the Right Marketing Mix?
Presenter: Erika Mosse, Director of Content, Pro Remodeler Magazine
How to spread your budget across different platforms for the best result.

How To Differentiate Your Company
Presenter: Greta Bajrami, CEO, Golden Group Roofing
It's hard to stand out in a crowded market. Learn how companies are succeeding with videos, compelling stories, and graphics.

Full Funnel Marketing
Presenter: Tim Musch, Director of Business Development, MarketSharp
How to Grow Your Business by 61% in 2022 While Only Getting 10% Better at What You Do! Discover How to Reduce Your “Cost Per Sale” Dramatically.

(All times are stated in Eastern Time Zone)

Stop by and visit our Partners of ELG. Their booths will be staffed with representatives to answer your questions and discuss your business. Discover new products and ways to implement building materials, technology, finance tools and services that are available to you.

How to Leverage a Sweepstakes to Drive Incremental Leads
Presenter: Jay Shah, Senior Marketing Manager, Dreamstyle Remodeling
Today we’ll cover why running a sweepstakes is a viable, cost-effective lead gen strategy. You’ve already spent marketing budget driving this user to your website, whether it be via TV, radio, paid search, social, etc. The last thing you want is it not capture their information when they’re 5 feet from the finish line. Running a sweeps on your website helps with accomplishing that: you are able to capture lead information that otherwise might have not converted because they’re sitting at the top of the funnel.

Choose the topic that interests you the most! Industry leaders and experts will lead these invaluable topics.

Speed to Lead: Improve Conversion From Lead to Sale
Presenter: Dave Azer, Vice President, Marketing, Jacuzzi Bath Remodel
Improve Conversion From Lead to Sale

What are Top Home Remodeling Brands REALLY Selling
Presenter: Patrick Fingles, CEO, Leap
Contractors that effectively convey their company’s value stand out from the crowd and win more homeowner business time and time again. Today’s homeowners are smart and know what they’re looking for when weeding through dime-a-dozen contracting companies. It is not enough to have a professional logo, catchy name, or fancy website.

Make Direct Mail Work for Your Business
Presenter: Drew Barto, Director of Marketing, Energy Swing Windows
Under the right circumstances, direct mail produces a huge ROI. Learn strategies to implement in your business.teams and dozens of home shows and events every year isn’t feasible for your business, direct mail might be the best alternative to generating leads quickly and consistently to contribute to the growth and success of your business.

Strategies for Facebook and Instagram Campaigns
Presenter: Cassi Hallam, Chief Marketing Officer, System Pavers
How much should you spend on social media marketing? What is a good ROI? Learn the answers in this roundtable.

Are Your Digital Dollars Performing?
Presenter: Chris Behan, Industry Veteran
What is the optimal way to utilize pay-per-click? How do you know your digital marketing is performing? Get the answers in this roundtable.

Do You Have the Right Marketing Mix?
Presenter: Erika Mosse, Director of Content, Pro Remodeler Magazine
How to spread your budget across different platforms for the best result.

I'm Smaller, How Do I Compete?
Presenters: Abby Binder, President & CEO Abby Windows & Exteriors and
Mandy Sandstrom, Director of Sales and Marketing, Abby Windows & Exteriors
Large Home improvement companies are getting larger. How can a smaller replacement contractor compete?

The State Of Digital Marketing
Presenter: Chris Behan, Industry Veteran
2020 and much of 2021 were very volatile years for digital search. So what can home improvement companies expect from 2022? What big changes may be coming to search engines like Google and how will those changes affect your website's ability to generate not just traffic, but leads? During this session, digital marketing expert Chris Behan will explore how those changes may look. Using real world examples, Behan will dive into potential changes to search engines and will share how America’s most successful home improvement companies are navigating those changes.

Facebook Conversion Tracking: Set Yourself Up For Success
Presenters: Tav Laskauskas, Marketing, Brand 3 and Emma Marzullo, Social Media, Brand 3
Not sure if your Facebook ads are working? Join the HPB Team as we show you how to get your conversion tracking off on the right foot. Be sure you have access to your Facebook Business Manager and the back end of your website for best results. We'll show you how to set up domain verification, create and place your pixel, and set up your conversion events.

(All times are stated in Eastern Time Zone)

Stop by and visit our Partners of ELG. Their booths will be staffed with representatives to answer your questions and discuss your business. Discover new products and ways to implement building materials, technology, finance tools and services that are available to you.

How to Efficiently and Successfully Manage Leads Like a Large Company
Presenter: Beth Biron, SVP of Marketing, Reborn Cabinets
Everyone knows that "speed to lead" is critical to lead conversion, but how can you achieve that with limited marketing dollars? This presentation reveals technologies that you can use to call, text, and email your customers automatically—no staff required. You'll also learn how to rate and prioritize your hottest leads and increase ROI. Plus, discover easily implementable tools that can improve your lead conversion metrics right away.

Choose the topic that interests you the most! Industry leaders and experts will lead these invaluable topics.

Make Direct Mail Work for Your Business
Presenter: Drew Barto, Director of Marketing, Energy Swing Windows
Under the right circumstances, direct mail produces a huge ROI. Learn strategies to implement in your business.teams and dozens of home shows and events every year isn’t feasible for your business, direct mail might be the best alternative to generating leads quickly and consistently to contribute to the growth and success of your business.

Evaluating Leads
Presenter: Cassi Hallam, Chief Marketing Officer, System Pavers
All leads are not equal. Learn methods for ranking prospects and how to process each one.

Targeting Your Desired Customer Demographic
Presenter: Craig Webb, President, Webb Analytics
Don't waste valuable resources marketing to the wrong demographic. This session reveals how companies are reaching the right homeowners.

Which KPI’s are Important?
Presenter: Grant Farnsworth, President, Farnsworth Group
Know your numbers. And know which numbers to know.

I'm Smaller, How Do I Compete?
Presenters: Abby Binder, President & CEO Abby Windows & Exteriors and
Mandy Sandstrom, Director of Sales and Marketing, Abby Windows & Exteriors
Large Home improvement companies are getting larger. How can a smaller replacement contractor compete?

Direct Mail: Reports of Its Death Have Been Greatly Exaggerated
Presenter: Drew Barto, Director of Marketing, Energy Swing Windows
In an increasingly digital world, direct mail still offers a significant return on your marketing investment—if done correctly. Join Drew as he discusses the three most critical aspects of a successful direct mail marketing campaign: copy and content, targeting the right customers, and effectively tracking your results. In this talk, you’ll see several examples of ads that continue to work well for Drew, including Every Door Direct Mail pieces, magazine ads, and shared mail postcards. If managing canvassing teams and dozens of home shows and events every year isn’t feasible for your business, direct mail might be the best alternative to generating leads quickly and consistently to contribute to the growth and success of your business.