Meet Our Speakers

Joe Altieri
Inventor & CEO
@FlexScreen

Several years ago, Joe decided to significantly pivot his business model to emphasize digital marketing and reimagine his brand. The results have led to an appearance (and deal with Lori Greiner) on Shark Tank, making the 2021 Inc. 5000 list of fastest-growing companies in the nation, and a lucrative partnership with Global 500 giant Saint Gobain – the world leader in technical textiles. Joe will present the strategies and "outside-the-box" thinking that led to his company's explosive growth and how you can apply the same principles to any business model.

David Azer
VP Marketing
@Jacuzzi

Dave has been in executive leadership roles on the marketing and lead generation side of the home improvement industry for his entire 30+ year career. He is considered by his peers an industry expert on all aspects of home improvement marketing and lead generation, and is a sought after speaker at industry events.

Greta Bajrami
Golden Group Roofing
@Chief Executive Director

Greta Bajrami is the CEO and founder of Golden Group Roofing, in Mass. Bajrami migrated to the U.S at the age of 9 from Albania and attended Worcester State University. During her senior year in college, Bajrami decided to take an inspiration and turn it into a multimillion dollar brand. Today, Bajrami's fierce leadership and female representation in a male dominated industry has gained her the respect many upcoming entrepreneurs.

Drew Barto
Director of Marketing
@Energy Swing Windows

As the Director of Marketing for award-winning Energy Swing Windows since 2009, Drew has helped this family-owned business become a primetime player in the Pittsburgh market by outsmarting the national brands with bigger budgets. He has achieved this by mastering a mix of old media (direct mail & radio) and new media (Facebook advertising) with laser-focused targeted audience selection. By analyzing customer data, Drew knows who to reach and how to reach them with the most cost effective methods. Applying this approach to Facebook advertising has resulted in generating appointments and list building opportunities with previously unmined prospects.

Chris Behan
Industry Veteran

As an Internet marketing expert who has helped hundreds of companies build and enhance their web presence, Chris Behan has an unparalleled depth of knowledge in executing online campaigns to help companies stand out from their competitors online. Drawing upon 23 years of Internet marketing expertise, Chris frequently speaks at national conferences to guide building and remodeling companies on tailoring their online strategies to meet their lead generation goals. He is the founder of one of the largest Internet marketing firms in the country, which successfully manages some of the most well-known and successful national home improvement campaigns online.

Abby Binder
President and CEO
@Abby Windows and Exteriors

Abby Binder is the owner, president, and CEO of Abby Windows, a full-service window replacement company that offers windows, doors, and other exterior features in Milwaukee, Wisconsin. As the owner, she focuses on marketing, sales, operations, financial services and customer service. In addition to her experience in contract negotiation and team building, Binder also recently led her company through an intense data management software transition.

Beth Biron
SVP of Marketing
@Reborn Cabinets Inc.

Beth Biron is SVP of Marketing at Reborn Cabinets, where she leads marketing and call center operations. Beth brings to her current role over 15 years of experience in leading marketing and sales teams during periods of rapid growth for companies from startup to billions in revenue. With her specific expertise in programmatic marketing and the use of technology to drive marketing and sales efficiencies, Beth has a demonstrated history -- across energy, solar power and home-remodeling industries -- of driving company results to new heights.

Chad Connoy

Grant Farnsworth
President
@The Farnsworth Group

The Farnsworth Group conducts custom research exclusively for the building products, home improvement and lawn & ranch industries by providing strategic insights that help organizations better understand their customer, product, brand, and overall market. For over 15 years, Grant has consulted on qualitative and quantitative research for a variety of manufacturers, retailers, and associations ranging from Fortune 100 firms to start-ups.

Grant continues to gain industry knowledge through efforts with organizations like Harvard’s Joint Center for Housing and the Home Improvement Research Institute. As a long time drummer, Grant still practices music. His creativity is an often-utilized resource in the company and with clients.

Patrick Fingles
CEO
@Leapp

TPatrick Fingles is the CEO of the Leap and has been a leader in the home improvement industry for nearly two decades.  As Co-owner and CEO of Nu Look Home Design, he has led the development and execution of a $30M, nationally recognized award-winning home improvement company. Responsible for the overall strategic and cultural vision of the organization, he embodies the concept of Leap being built for the industry by the industry. 

Patrick has been a leader in the home improvement industry for nearly two decades. In 2016, he co-founded Leap, proprietary software that controls the in-home selling process from end to end. Patrick has dedicated much of his life to redefining the expectations of what’s possible from a home improvement contractor. Responsible for Leap’s overall strategic and cultural vision, he embodies the concept of Leap being built for the industry, by the industry.

Cassi Hallum
V.P. of Marketing
@System Pavers

Cassi Hallam is the VP of Marketing for System Pavers, the #1 Outdoor Remodeling Company in the US. Before joining System Pavers, she was the Director of Marketing for Jacuzzi Group Worldwide, and earned her MBA from the Tuck School at Dartmouth. She is no stranger to Home Improvement and its unique challenges, as she began her career in this industry over 15 years ago.

Vicki Kiger
Marketing Director
@Exterior Source

Vicki Kiger is the Marketing Director of Exterior Source, a Virginia company specializing in exterior home improvements, with offices in Richmond and Chesapeake. Vicki handles branding, advertising, social media, web site management, digital campaigns, public relations and community events. She has a Master’s degree in Communications from the University of Tennessee (Knoxville) and a Bachelor’s degree in Communications from North Carolina State University. She has been a board member of the Chesterfield Chamber of Commerce and Greater Southport Business Association.

Tav Laskausas
Marketing
@Brand 3

Tav has been working in the digital marketing field for 5 years, developing content strategy for multiple brands on both the local and national level. Her background in both psychology and dance helps her develop effective strategies that work to optimize the user experience.

Emma Marzullo
Social Media
@Brand 3

Emma is one of our social media coordinators and a recent graduate from Towson University. Growing up in the rise of social media made her realize this is something she wanted to make a career of and she is just getting started! She continues to grow in her education after school with help from the Brand3 team.

Jeff Masser
Sales Development Consultant
@Well Fargo

Jeff Masser partners with clients and large dealer based programs to increase their knowledge and skills in order to help them compliantly and profitably grow their business through offering financing to their customers. Jeff believes that using a strong and effective financing program, the business will benefit from increased sales and larger average tickets, while the consumer will benefit by getting the product and/or service they need or want today while paying for it over time with convenient monthly payments. Jeff has worked in the consumer lending and financial services industry for over 20 years all of that with Wells Fargo. Jeff holds a Bachelor's Degree from Limestone University.

Tim Musch
Director of Business Development
@MarketSharp

Tim has spent the last 25 years developing and refining (CRM) systems for contractors in the Home Services industry space. Prior to that, he spent 15 years gaining experience in a family owned remodeling company in Central Wisconsin. Currently, Tim is Director of Business Development for MarketSharp Software located in La Crosse, WI. MarketSharp has supplied computerized marketing solutions to over 4000 of the country’s most successful Home Services Companies. Over the past few years, Tim has spoken to hundreds of groups building the case for the benefits of systemizing local, independent businesses. Tim’s formal education includes a degree in Marketing. You can reach Tim at tim@marketsharp.com.

Mandy Sandstrom
Director of Sales and Marketing
@Abby Windows and Exteriors

Mandy Sandstrom is an innovative sales and marketing professional who leveraged her years of sales and training experience in the fashion industry to close on more than $1 million in home improvement projects her first year. Now the director of sales and marketing for Milwaukee-based Abby Windows & Exteriors, Sandstrom designed the sales curriculum for the company with the aim of developing quality, personable salespeople from the ground up.

Jay Shah
Senior Marketing Manager
@Dreamstyle Remodeling

Jay Shah received his Master’s in Business Admin from UNM in 2018 and has been with Dreamstyle Remodeling for more than 6 years, currently as their Senior Marketing Manager. In addition to managing Dreamstyle’s digital and traditional marketing needs, Jay is the Marketing Chair, Board Member for Young Professionals of Albuquerque (YPA), a Founding Board Member for the Asian Business Collaborative, a Board Member on the UNM Anderson Alumni Council, and most recently published 'Financial Literacy for Immigrants & Refugees', a book co-authored and edited with a group of professionals for the Refugee and Immigrant Well-being Project.

Joe Tankarda

Paul Varghese
VP of Member Success
@Association of Professional Builders

Paul has over 20 years of experience in the residential construction industry and leads the Association of Professional Builder's team of Member Success Coaches across North America and Australasia. Paul was previously the department head for a home builder training university and has worked alongside the largest home builder in America, closing 42,000 homes per year.

Craig Webb
President
@Webb Analytics

Craig Webb is president of Webb Analytics and one of the nation’s leading experts on building material dealers and distributors. He spent 12 years as editor-in-chief of ProSales, the nation’s most honored publication for building material dealers, as well as five years as editor-in-chief of Remodeling magazine. Craig received his bachelor’s degree in journalism and history from Indiana University in 1976. He lives in Washington.

Erika Mosse
Director of Content
@Pro Remodeler

Erika Mosse believes that the cornerstone of a great media brand lies in its ability to form community. She's passionate about bringing together the brightest minds in remodeling, engaging them as writers, speakers, and influencers for Pro Remodeler's audience. Prior to her tenure with SGC Horizon, Erika served for 14 years as editorial director for Hanley Wood's pool group. She's also been a contributor for the Los Angeles Times, and a field manager for RAND, a world renowned think tank.